Over the past few months Soulgetic has been collaborating with La Marche LND- an independent award winning fashion platform based in London.  La Marche LND are a collective of passionate fashion professionals who have been putting on fashion shows and events for a while now.

The platform itself gives an opportunity for not only established brands to be involved in exciting fashion events across London, but also new and upcoming brands too!

La Marche LDN, in collaboration with SWAAF! A new festival for sportswear and athleisure wear, took place on September 15th and 16th -2017.

After months of planning and hard work from all the organisers involved, the weekend of the SWAAF event finally arrived.



The SWAAF pop up festival promised to deliver a vast range of online street wear brands featuring over 20 retailers selling their products via their stands at the event.

The great thing about the new festival is that even if you weren’t into fashion, there was a whole bunch of other activities you could get involved in! So the £15 cost of the ticket for the event could never really go to waste.

The event combined a balanced mix of fashion and entertainment all under the roof of The Old Truman Brewery in Shoreditch, Brick Lane, London.

The location alone was perfect for this type of event as it was in the heart of the cool, retro, stylish and exciting atmosphere of Shoreditch, which is well known for having some of the most hottest trends, and a two minute walk in the area alone will leave anyone inspired and maybe even brave enough to rock some of the styles the area is known for.

Another fact which brought so much excitement as well was that the SWAAF event coincided with the launch of London Fashion Week.

The event over two days also lined up UK Brands and up & coming designers to showcase their collections for both men and women via The La Marche LDN fashion shows.

Attendees of the event were able to: Discover, Shop, Play, Eat, Drink and dance all in one place!

If that wasn’t enough SWAAF organisers had live performances booked to get the event popping from: FEKKY, LORD OF THE MICS, SNE, FLOOR SIXX, GRIME ORIGINALS, THE HOOK-UP AND THE FANATIX (DEBUT DJ SET)

Amongst all that, the venue of The Old Truman Brewery is so spacious that it allowed  the festival to host a unique big screen experience for fashion and music lovers in partnership with VICE’s TV channel VICELAND, the cinema experience put on a flow of short content of exclusive screenings of upcoming  TV shows for viewers to enjoy.

If cinema wasn’t people’s cup of tea then an alternative for attendees was being able to take part in the FIFA 17 WINNER STAYS ON TOURNAMENT GAMES. This area we must say was crowded especially on day two of the event by groups of young people eager to have their go on the FIFA 17 game in order to be the tournament champion and take top spot on the leader board. Other attractions included the latest VR headsets and classic nostalgic vintage arcade games such as Street Fighter 2.

The biggest, and defiantly most looked forward to part of the two day event, was undoubtedly The La Marche LDN Fashion Show! As well as plenty of stalls with great UK independent brands selling their new products. The fashion show put together by the La Marche LDN team in collaboration with SWAAF took great amounts of preparation and hard work by all those involved. Selection of the catwalk models was made a few weeks before the event which Soulgetic also took part in. Some of the brands that took part in the fashion side of the event included:

Nothing But Success, Finesser, L.I.A.R, Urban Focus, MISEMI, Urbanxroots, DDaramanu, Unofficial Designer, Fortune Wear, Rui Soul, Deom, AMM, Grime Originals, COLD, MMBM, MOS LDN.

From the brand stalls, to the fashion shows, the amazing models that all slayed throughout the event, and the hustle and bustle of all the entertainment provided, such as; dance battles, DJ’s, discussions, grime performances, and music artists such as FEKKY all gracing attendees with their powerful performances! The SWAAF event is defiantly an event that will be jam-packed from now on! We for sure at Soulgetic, can’t wait to see what’s in store next. Soulgetic enjoyed being at the heart of the event and thanks all of those that took part in putting together such a great event. Be sure to check out SWAAF highlights on our social media pages and stay connected with SWAAF and La Marche LND for more events to come!


Author Soulgetic

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